1. The Californian Ideology

 

High Quality Content by WIKIPEDIA articles! The Californian Ideology is a set of beliefs combining bohemian and anti-authoritarian attitudes from the counterculture of the 1960s with techno-utopianism and support for neoliberal economic policies. These beliefs are thought by some to have been characteristic of the culture of the IT industry in Silicon Valley and the West Coast of the United States during the dot-com bubble of the 1990s.Adam Curtis connects it to Ayn Rand’s Objectivist philosophies.

    The Californian Ideology

    High Quality Content by WIKIPEDIA articles! The Californian Ideology is a set of beliefs combining bohemian and anti-authoritarian attitudes from the counterculture of the 1960s with techno-utopianism and support for neoliberal economic policies. These beliefs are thought by some to have been characteristic of the culture of the IT industry in Silicon Valley and the West Coast of the United States during the dot-com bubble of the 1990s.Adam Curtis connects it to Ayn Rand’s Objectivist philosophies.

  2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. 
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model—or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. 
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”

    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

    Alexander Osterwalder

    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model—or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”

  3. Built to Last: Successful Habits of Visionary Companies

Jim Collins

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from other companies?”

What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world’s best commercial aircraft company — what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

    Built to Last: Successful Habits of Visionary Companies

    Jim Collins

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

    Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from other companies?”

    What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world’s best commercial aircraft company — what did Boeing have that McDonnell Douglas lacked?

    By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

    Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

  4. Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen

Christopher McDougall

An epic adventure that began with one simple question: Why does my foot hurt?
 
Isolated by Mexico’s deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets. In the process, he takes his readers from science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit, and, finally, to a climactic race in the Copper Canyons that pits America’s best ultra-runners against the tribe. McDougall’s incredible story will not only engage your mind but inspire your body when you realize that you, indeed all of us, were born to run.

    Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen

    Christopher McDougall

    An epic adventure that began with one simple question: Why does my foot hurt?
     
    Isolated by Mexico’s deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury. In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets. In the process, he takes his readers from science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit, and, finally, to a climactic race in the Copper Canyons that pits America’s best ultra-runners against the tribe. McDougall’s incredible story will not only engage your mind but inspire your body when you realize that you, indeed all of us, were born to run.

  5. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    W. Chan Kim

    Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

  6. The Black Swan 1st (first) edition Text Only

Nassim Nicholas Taleb

    The Black Swan 1st (first) edition Text Only

    Nassim Nicholas Taleb

  7. Best Kept Secrets of Peer Code Review: Modern Approach. Practical Advice. (Modern Approach. Practical Advice.)

Jason Cohen

Ten practical Essays from industry experts giving specific techniques for effective peer code review.

    Best Kept Secrets of Peer Code Review: Modern Approach. Practical Advice. (Modern Approach. Practical Advice.)

    Jason Cohen

    Ten practical Essays from industry experts giving specific techniques for effective peer code review.

  8. Being Geek: The Software Developer’s Career Handbook

Michael Lopp




    As a software engineer, you recognize at some point that there’s much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek — an insightful and entertaining book that will help you make better career decisions.
  


    With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career.
  


      Decide what you’re worth with the chapter on “The Business”
    
    
      Determine the nature of the miracle your CEO wants with “The Impossible”
    
    
      Give effective presentations with “How Not to Throw Up”
    
    
      Handle liars and people with devious agendas with “Managing Werewolves”
    
    
      Realize when you should be looking for a new gig with “The Itch”

    Being Geek: The Software Developer’s Career Handbook

    Michael Lopp

    As a software engineer, you recognize at some point that there’s much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek — an insightful and entertaining book that will help you make better career decisions.

    With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career.

    • Decide what you’re worth with the chapter on “The Business”
    • Determine the nature of the miracle your CEO wants with “The Impossible”
    • Give effective presentations with “How Not to Throw Up”
    • Handle liars and people with devious agendas with “Managing Werewolves”
    • Realize when you should be looking for a new gig with “The Itch”
  9. Beginning Information Cards and CardSpace: From Novice to Professional (Expert’s Voice in .NET)

Marc Mercuri

If you work at all with Internet-facing solutions, you know that the lack of an identity metasystem is a critical vulnerability in the design. Various consortiums have worked to define a system of identity—a platform-agnostic way of communicating and validating claims of identity. If you work with identity solutions or structures, you will find Beginning Information Cards and CardSpace: From Novice to Professional essential to understanding and successfully implementing CardSpace solutions.

Topics range from fundamental discussion of identity—including identity concepts, laws of identity, and the identity metasystem—to comprehensive coverage of Windows CardSpace. You’ll learn what CardSpace is all about, where you can and should use it, and how you would implement it. Additionally, multiple case studies showcase different scenarios where the technology is employed.

Youll learn the technology from someone who’s done real implementations with major customers
Author Marc Mercurri works directly with the Windows CardSpace product group
High-quality demos with universal themes are applicable to your own work

    Beginning Information Cards and CardSpace: From Novice to Professional (Expert’s Voice in .NET)

    Marc Mercuri

    If you work at all with Internet-facing solutions, you know that the lack of an identity metasystem is a critical vulnerability in the design. Various consortiums have worked to define a system of identity—a platform-agnostic way of communicating and validating claims of identity. If you work with identity solutions or structures, you will find Beginning Information Cards and CardSpace: From Novice to Professional essential to understanding and successfully implementing CardSpace solutions.

    Topics range from fundamental discussion of identity—including identity concepts, laws of identity, and the identity metasystem—to comprehensive coverage of Windows CardSpace. You’ll learn what CardSpace is all about, where you can and should use it, and how you would implement it. Additionally, multiple case studies showcase different scenarios where the technology is employed.

    • Youll learn the technology from someone who’s done real implementations with major customers
    • Author Marc Mercurri works directly with the Windows CardSpace product group
    • High-quality demos with universal themes are applicable to your own work
  10. Beautiful Evidence

Edward R. Tufte

From Scientific American
“Science and art,” according to Tufte, “have in common intense seeing, the wide-eyed observing that generates empirical information.” This book is about how that seeing turns into showing. Tufte, professor emeritus at Yale University and author of three previous widely praised books on visual evidence, displays outstanding examples of the genre. One of the most arresting is Galileo’s series of hand-drawn images of sunspots. A colleague of Galileo, the author tells us, said that the astronomer’s drawings “delight both by the wonder of the spectacle and the accuracy of expression.” That, Tufte says, is beautiful evidence.
Editors of Scientific American

    Beautiful Evidence

    Edward R. Tufte

    From Scientific American “Science and art,” according to Tufte, “have in common intense seeing, the wide-eyed observing that generates empirical information.” This book is about how that seeing turns into showing. Tufte, professor emeritus at Yale University and author of three previous widely praised books on visual evidence, displays outstanding examples of the genre. One of the most arresting is Galileo’s series of hand-drawn images of sunspots. A colleague of Galileo, the author tells us, said that the astronomer’s drawings “delight both by the wonder of the spectacle and the accuracy of expression.” That, Tufte says, is beautiful evidence. Editors of Scientific American

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